I'm not sure that I've ever blogged with such a heavy heart. I feel like I've been bereaved. My village butcher is to close his doors at the end of May.
I've only been in the village for 18 months now, but my weekly trip to the shops (always in the same order: fishmonger, butcher, greengrocer and perhaps the wine shop) is a highlight of the week. The whole dynamic of that Saturday morning sojourn will change for the worse once the Crown Roast in Lingfield closes. My only hope is that the loss of this business doesn't rub off on the other retailers.
Why is it closing? Well, I'm not sure. As grain prices go up, so do meat prices - and price-conscious shoppers go off to the supermarkets just a few miles away.
Perhaps the Crown Roast could have done more - for example, selling cooked meats (ham etc) at a premium. Perhaps they could have marketed themselves more or better (there was little in the shop to tell new customers that they cured and smoked their own bacon or that practically all of the meat was locally sourced). But at the end of the working day, life as a small retailer is just too difficult in the face of supermarket competition.
The little ray of light at the end of the tunnel is that the Crown Roast will continue to serve its customers through internet/telephone ordering and free home delivery. But I wonder how long for? Given their lack of marketing, how will such a business attract new custom? Would you buy from a butcher over the phone? I'll certainly be giving it a go, but we'll see how long for.
One thing is certain, there are farm shops around and I will never return to buying my meat from the supermarket. We haven't bought a scrap of fresh meat from the supermarket for over a year and we aren't changing now.
How sad! Good butchers are few and far between. In your situation, I would
continue to buy from them in their new guise, but would also point out that
their marketing could do with a make-over, especially in light of the fact
that their produce is local and home smoked / cured.
I'll see how it goes with the butcher - I may even offer him some advice
(being an online marketer myself...)
I think (hope) the fishmonger is safe - he operates from a van rather than
having a shop which must reduce his costs significantly. The greengrocer
should be pretty safe too, I hope. She's always looking for new and
interesting things... on Saturday she took me aside to show me her basket
of morels - the first of the season. I bought them all, of course... more
on that soon!
So sad when a butcher goes. Ours, Machin's in Henley on Thames, doubles as
a fishmonger and cheese shop, they even do their own smoking. There's the
added bonus of being greeted like a long-lost friend, of sharing recipes,
of meeting friends in the queue. But I grew up in Henley, and have seen
four or five butcher's close down, the biggest clutch coinciding with the
arrival of Tesco.
Here in Spain we all buy our meat directly from market butchers and back
home in London from one of two local butchers. Over the years my mum has
stopped eating meat completely and my dad has stopped buying meat from
supermarkets, mainly because of poor quality. I think this is your
opportunity to get to know the local farm shops. Post something later on to
say what you did and what happened.
I will certainly keep you updated.
Oh that's a shame, I remember you posting about this before. Your Saturday
morning sounds a lot like ours and it's probably my favourite part of my
weekend, I don't know what we'd do if we lost our butcher. We have a
Waitrose near ours and while a lot of their meat is ok in an emergency it
really doesn't compare to the butcher. Good luck finding an alternative.
That's a real shame. It sounds like the butchers out of town are really
struggling whereas the ones in London are doing OK. Funny that- I would
have thought the lure of the big supermarkets would be strongest in the
midde of London.