Try something new today

So Sainsbury's have launched their new branding with the tagline "Try something new today". It's an interesting approach - personally, I liked "Making life taste better", but I'll be watching closely to see if this revives the supermarket's flagging fortunes.

I notice today on Sainsbury's website that the 'different thing to try' is carrots with thyme. But they don't tell you how to make the dish... a click-through to the recipe might be an idea?

Meanwhile, uber-supermarket Tesco today announced record profits (again) - recording half-yearly profits of £908million... Their tag-line is 'Every Little Helps' - there's a joke there somewhere...
Maybe tag-lines aren't the way forward in the battle of the supermarkets - but here's the analysis:

Tesco - market share: 30.5% - slogan: Every little helps
Asda - market share: 16.7% - slogan: Always low prices
Sainsbury's - market share: 15.7% - slogan: Try something new today
Morrisons & Safeway - market share: 11.3% - slogan: More reasons to shop at Morrisons
Somerfield - market share: 5.9% - slogan: Good food made easy
Waitrose - market share: 3.7% - slogan: None

It's interesting that the top two focus on 'value' (ie low prices, rather than true value)...

tags: supermarket  

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